Further MRC Accreditation for MRI-Simmons

In New York, consumer insights specialist MRI-Simmons has received continuing Media Rating Council (MRC) accreditation for its consumer study, including the Doublebase USA study and MEMRI analytics tool; and a new accreditation for its Insights Platform.

MRI-Simmons was formed in 2019 as a joint venture between consumer insights specialists GfK MRI and Simmons Research. The JV combines the assets and expertise of the companies including MRI's Survey of the American Consumer, covering 50,000 Americans, and Simmons measurement of American consumer psychographics, preferences, attitudes and media behavior.

MRI-Simmons President Anna Welch (pictured) comments: 'By participating in rigorous annual audits, conducted by an independent CPA firm engaged by the MRC, MRI-Simmons has shown a dedication to ongoing transparency and unparalleled quality that is unmatched in the industry. Our high-quality data is an essential ingredient for media and marketers looking to drive more effective digital and addressable activation outcomes'.

Web site: www.mrisimmons.com .