Blue Yonder Hires Qual Insight Director

North of England-based full service agency Blue Yonder Research has hired Elspeth Bradley for the newly created position of Qualitative Insight Director.

Blue Yonder's core agency includes R&D insight specialist Sense:lab and comms specialist Brand:lab; and an in-house tech incubator team, which invests company profits in creating insight tech for the core agency.

Bradley (pictured) joins from strategic insights agency Spark, where she served as Insights and Strategy Director. She began her career client-side at Boots as Head of Marketing Information, before moving to Kellog's as Senior Manager of Research & Planning. After this, Bradley worked for The Oxford Research Agency (later known as Future Thinking and sold to Savanta); then served as MD of Saffron Research, and held senior roles at Tangible Branding, and Research by Design.

Commenting on the appointment, Karen Schofield, Head of Qual and Head of People, said: 'Our qual team is increasingly in demand for specialist innovation and technical R&D expertise, and Elspeth brings a wealth of both agency and client-side experience at a senior level which is incredibly valuable. We're really pleased to have her on board as we expand our reach with new clients'.

Web site: www.blueyonder.agency .