SAM Buys Sensory and Product Researcher PPL Insights

SAM Sensory and Consumer Research has acquired UK-based sensory and product research specialist PPL Insights, for an undisclosed sum.

West Sussex-based PPL Insights, which was established in 1995, offers a range of techniques for concept testing, new product development, packaging / design pricing and product testing across FMCG categories including drinks, toiletries and beauty products. In 2014, current MD Yvonne Taylor acquired the company from founders Dominic Buck and Keith Greenhoff.

SAM, which is part of food, environment, pharmaceutical and cosmetic product testing specialist Eurofins, has nineteen facilities in France, Germany, Switzerland, Spain, Italy, the UK, Morocco, China and the USA, with more than 61,000 employees across 940 laboratories in 59 countries. Following the buy PPL Insights will become SAM-PPL Insights, with Taylor remaining with the business as its Managing Director.

In a statement, SAM said: 'SAM-PPL Insights will benefit from access to experts and research solutions across SAM and the wider Eurofins network. The acquisition represents another step forward in SAM's goal to become the leader in sensory and consumer research'.

Web sites: www.samresearch.com and https://pplinsights.com .