Medallia Names New Finance and Technology Chiefs

Customer and employee experience specialist Medallia has appointed Dan Madden as Chief Financial Officer and Robert Baca as Chief Technology Officer.

Acquired in 2021 by software investment firm Thoma Bravo in an all-cash transaction valuing the company at $6.4 billion, Medallia offers a platform called the Experience Cloud which helps users understand and manage the experiences of customers, employees and citizens. Earlier this year, the company launched the Medallia Experience Orchestration platform (MXO), to help companies use omnichannel customer insights to detect intent based on customer experience data.

Madden previously held CFO and finance leadership positions at Edifecs, Ellie Mae, Revel Systems, Cepheid, Symmetricom, Tellabs and McKesson; while Baca spent the last 23 years at Ellie Mae and ICE Mortgage Technology in senior leadership roles, most recently serving as Chief Technology Officer. In his new position, Madden will help the organisation to continue to scale operationally and support growth; and Baca will use his background in automation, AI and machine learning to accelerate Medallia's delivery of innovation.

CEO Joe Tyrrell comments: 'While Medallia is already recognised as the global leader in customer and employee experience, we are accelerating our focus on innovation. We are actively working on the next generation of automated personalisation, leveraging our AI, along with our proprietary data, and our deep expertise in creating personal experiences. The addition of Dan and Robert will enable us to go even faster'.

Web site: www.medallia.com .