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CASRO Joins FTC Spam Talks
The Federal Trade Commission has selected CASRO representatives to represent survey research interests on the panel of its Email Authentication Summit, to be held at the FTC offices on November 9th and 10th. The authentication system is proposed as an alternative to the recently binned idea of a Do Not Spam registry.
CASRO's General Counsel, Duane L. Berlin (Senior Partner, Lev & Berlin, LLC) and Board Member and Technology Committee Chair, Peter Milla (Executive Vice President/Chief Information Officer, Harris Interactive Inc.) will attend the panel, joining representatives from major software, hardware, internet and marketing companies worldwide, plus major consumer and business associations.
The FTC recently decided that a Do-Not-Spam (DNS) Registry would not be an effective deterrent to unsolicited commercial email, recognising that a DNS Registry at best would have no impact on spam and at worst could cause spam to increase and instead advocating 'authentication, better CAN SPAM Act enforcement and better filtering by ISPs'.
CASRO supports the adoption of an authentication system, which in addition to combatting spam would aim to prevent spamming, sugging (selling under the guise of survey research) and frugging (fundraising under the guise of survey research) by requiring commercial e-mailers to reveal their identity and sender information, while permitting legitimate survey researchers to contact opted-in survey respondents via email.
CASRO's web site is at www.casro.org
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