VideoAmp Offers YouTube Measurement Integration

In the US, ad measurement, planning and optimization platform VideoAmp has announced it can now measure audience reach and frequency for YouTube campaigns across CTV, desktop and mobile. The integration will be available from the end of the second quarter.

VideoAmp automates advertising workflows; deduplicates audiences across traditional TV, streaming video, digital media and walled gardens; and connects media exposures to an advertiser's sales. The firm can now enable advertisers to measure YouTube campaigns through its dataset, within one unified platform.

This integration includes access to plan and measure performance across linear TV and YouTube. A 'holistic view' of audience reach and frequency on YouTube is also available across all devices; and the service can be used to make informed in-flight or post-campaign adjustments, with measurement delivered throughout the campaign at the platform, tactic and campaign levels.

Company President Michael Parkes (pictured) comments: 'We are excited to launch integration with Google's Ads Data Hub for Measurement Partners, empowering advertisers to unlock the full potential of their media investments across YouTube, television and digital platforms. Through this integration, we offer reach and frequency measurement insights to help advertisers deliver maximum value from their media spend across their largest media partners'.

Web site: www.videoamp.com .