Stravito Names Lloyd Yoo Head of North America

Stockholm-based enterprise insights platform Stravito has promoted Lloyd Yoo to the role of Head of North America, with American brands accounting for around 40% of the company's business.

Stravito's platform uses proprietary AI software to automatically classify and tag unstructured data; and a deep search feature to uncover and curate insights - helping teams to collaborate both within their company and with external agencies. Recent launches include a Research Management platform, through which to control research projects, budgets, suppliers and external agencies from one space; and a visual insights tool called Atlas, offering a visual way to explore available information, reveal hidden connections between topics and categories, get extra context on keywords, identify trends and build stories around key findings.

Yoo (pictured) joined two years ago as Sales Director. Before this he held senior sales roles at retail technology company FINDMINE, customer-generated content solutions provider TurnTo Networks, cloud communications software developer Fuze, CXM specialist Medallia, and mobile customer engagement specialist Mobify.

In his new role, Yoo is tasked with developing strategies to better serve the North American market, working with the firm's team of US-based employees. CEO and co-founder Thor Olof Philogène comments: 'The United States is home to many of the world's most innovative companies, and they proactively invest in technology to problem-solve. We look forward to continuing our momentum and further expanding in the region'.

The company, which also has operations in London and Amsterdam, is online at www.stravito.com .