Futurum Buys Marketing Firm Visible Impact

In the US, tech analyst and research firm The Futurum Group has acquired B2B insight and data-backed marketing services company Visible Impact, for an undisclosed sum.

Austin-based Visible Impact specializes in messaging, content and sales enablement solutions to help buyers and sellers accelerate sales. Services include support for new product launches, breaking into new markets and verticals, and brand or product repositioning.

Futurum Group says that the acquisition will allow it to support clients through the entire go-to-market process - from strategy to product launch, to campaign execution and market research. Company President Shelly Kramer (pictured) adds: 'With Visible Impact, we can extend the already crucial role we play in enabling data-driven decision-making for organizations as they launch new products and services. Not only can we guide them on how to go to market effectively, we can also provide them with the sales enablement and demand generation capabilities to execute targeted strategies and drive engagement'.

The transaction adds to Futurum's recent acquisition of B2B research, media and advisory business Dash Network, which offers market analysis and insights for the customer experience sector.

Web sites: www.futurumgroup.com and www.visibleimpact.com .