Verve and Alida in 'Full Insights' Partnership

Culture, community panels and smart digital research specialist Verve and experience management firm Alida have partnered to launch a software and full-service global insights offering.

Through the deal, the firms will deliver flexible client servicing levels from DIY, Do-It-Together through to Verve's full-service insight offer. Verve founder and CEO Andrew Cooper says the offer will provide clients with 'holistic insight' by combining community research with a range of cultural intelligence approaches, including commercial semiotics, social media intelligence and AI to deliver 'a more nuanced, joined up, view of the customer'.

Ross Wainwright, CEO Alida, adds: Both Alida and Verve are driven by the goal to help our clients build meaningful relationships and make better business decisions for their customers. Together with Alida's community-centered CX software and Verve's unique approach to community panels and smart digital research services, we've been able to provide even more value for our clients.'

Web sites: www.addverve.com and www.alida.com .