Audience Targeting Firm Covatic Names CRO and CMO

In the UK, audience targeting solution Covatic has given its Board Chair, Sarah Lawson Johnston the role of Chief Revenue Officer. In addition, Sarah Whitfield joins the company as Chief Marketing Officer.

Birmingham-based Covatic helps media companies deliver addressable advertising without revealing personal data. Its 'ID-less' technology covers all major platforms, helping brands understand their audiences without extracting, collecting or sharing individual consumer data. Earlier this month, the firm raised $5m in a Series A round of funding, which it will use to scale its audience segmentation tool, A-Type, and its market reach.

Lawson Johnston has two decades of leadership experience in the advertising technology industry. She joined the company in 2017 as Chief Client Officer, before which, she worked for enterprise media platform HudsonMX as EVP, Managing Director Agency Partnerships, EMEA; and Mediaocean, where she latterly served as MD, Europe, overseeing offices in the UK, France, and Germany. Whitfield joins from global learning company Pearson, where she was VP of Global Marketing. She previously held several senior leadership roles, including VP of Marketing Communications, Global at AOL; VP of Global Marketing Programmes & Corporate Communications at Outbrain; and VP of Marketing at Buzzoole Group.

In their new roles, Lawson Johnston will devise the long-term vision for the company, working closely with the sales, marketing, and customer success teams to implement strategies that promote business growth; and Whitfield will develop and execute marketing strategies designed to 'bring the company to a global stage'. CEO Nick Pinks comments: 'I am delighted to welcome both Sarahs on board as we embark on the next stage of our business journey. I'm looking forward to seeing both our clients and the wider Covatic team benefit from their experience and knowledge of the digital advertising landscape.'

Web site: www.covatic.com .