MDS Launches Insights Solution for Mobile Operators

In the UK, B2B and B2C billing solutions provider MDS Global has launched a marketing decision intelligence platform called MDS DecisionAI, providing insight to mobile network operators (MNOs), mobile virtual network operators (MVNOs) and sub-brands, as well as fixed line operators.

MDS Global is a business support system specialist, which helps customers transition from connectivity providers to digital service providers with carrier-grade solutions - including its cloud monetisation platform, AI-powered marketing decision intelligence platform, eSIM, and self-care apps portals. The new MDS DecisionAI comes with a full suite of telecoms-specific AI modules, including for forecasting, churn, propensity models, and marketing and media mix analysis, in order to help brands to optimise their marketing and commercial strategy.

MDS Global says users will be able to maximise yield and revenue, for example by predicting churn and identifying a customer's propensity to consider other products offered in a cross-sell campaign. CEO John Burton (pictured) comments: 'Using MDS DecisionAI will create more agile and successful operators almost overnight. The use of AI will help them make the right commercial and marketing spending decisions and make more informed decisions about when and how to adjust their strategy or invest in innovation'.

Web site: www.mdsglobal.com .