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MMR Launches Online Specialist
UK-based agency The MMR Group has announced the formation of a new company specialising in Internet research. Qubiq-Online aims to combine the research expertise of the Group, including proprietary techniques such as its Liking Segmentation(r) tool, with online expertise to provide 'Real research online'.
The new company will take proven face-to-face research methods and apply them to online interviewing, offering fast-turnaround research tools to all sectors, including fmcg, advertising, customer satisfaction, social and political research.
Qubiq-Online has already completed studies into price elasticity, pack tests, concept testing, U&A and range development. Its web site is at www.qubiq-online.com
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