Potentia Adds Three to London Team

In the UK, digital market research agency Potentia has appointed three execs - Tom Stacey as a Director, Chase McCulloch as Senior Account Director, and Sarah Condon as Marketing Manager.

Launched in February by former directors of BDRC-owned Alligator Digital - Suzy Hassan and Colin Clifford - Potentia Insight provides a range of digital solutions including customer surveys, online panels and communities. Stacey (pictured) joins from Dynata, where his work included project managing a 57-market online survey; before which he was Fieldwork Operations Director at IQR Limited. Earlier he spent six years at MD of BDRC-owned Perspective Research, most recently as MD, Quantitative Services; and more than eleven years at BDRC's Continental Research, latterly as Operations Director.

McCulloch also joins from Dynata, where he spent five years, most recently as Senior Account Director, having earlier been Client Development Manager at Research Now SSI (which became Dynata in 2019). Condon joins after four years at BVA BDRC, where she most recently worked as Senior Marketing Executive.

Hassan comments: 'We are thrilled to announce the addition of Tom, Sarah and Chase to our team. Their impressive backgrounds will be a tremendous asset to our company as we continue to expand. We cannot wait to see the amazing things they will accomplish with us in the future'.

Web site: www.potentia-insight.co.uk .