Blue Yonder Research Expands Leeds-based Sense:Lab

In the UK, Blue Yonder Research has expanded its Leeds-based R&D insight and product testing facility Sense:Lab, with the addition of three new rooms for qual interviews / focus groups. Sense:Lab can now be booked directly by clients as a standalone facility.

Launched two years ago, and located five minutes from Leeds city centre, Sense:Lab aims to provide a single solution for R&D insight. Following an 'injection of investment', the space has been expanded with the addition of a ground-floor area for focus groups, with live streaming and recording available, as well as a separate client viewing room. In addition, the facility offers access to sensory booths built to ISO standards, shower rooms, toilets, and a laundry facility with multiple washing machines and dryers.

The space can now be booked directly by agencies or clients for their own projects, although the Blue Yonder team can also help with hosting and panel recruitment. Ellie Atack, Fieldwork Manager, comments: 'After weeks of refurb, the facility is now ready to welcome clients and participants. The space is perfect for hosting research and is already buzzing with clients watching their fieldwork live, streaming it from around the world and the participants feeling right at home whilst taking part.'

Web sites: www.blueyonder.agency and www.sense-lab.co.uk .