WPP's Wavemaker Adds Three to Global Growth Team

WPP's consumer data specialist Wavemaker has expanded its Global Growth team with the appointment of Natalie Yorke as Global Growth Partner based in London; Lynne Reilly as Chief Growth Officer in the Americas, and Natalia Lopez as Head of Growth for Latin America.

Set up in 2016 by WPP media agency MEC, Wavemaker supports clients' consumer decision-making and experience activity through media, content and technology. Its consumer data and insights work focuses on understanding where and how marketing can help brands win more sales.

Yorke joins from creative production and procurement firm HH Global, where she worked for seven years, latterly as Business Director. Before this she was Strategic Sales Lead at social media ad targeting firm RadiumOne, ran her own company UM London & Mediabrands UK, and was New Business Director at UM London. Reilly joins in New York from UM Worldwide, where she was most recently EVP Chief Growth Officer, having previously spent nine years at McCann Worldgroup, latterly as Director of Global Initiatives. Lopez joins from GroupM Latin America.

These recent additions to the team join Sebastian Boeltner, Global Growth Partner EMEA, and Charlotte Wright, Chief Growth Officer APAC. Hamish Davies, Global Chief Growth & Marketing Officer, comments: 'These three important enhancements to our Global Growth Community will help ensure continued conversion success for our record pitch pipeline, and really turbocharge our growth ambitions across the Americas'.

Web site: www.wavemakerglobal.com .