IAS Adds Facebook Reels Measurement

Media measurement and optimization platform Integral Ad Science (IAS) has launched ad measurement tools for Meta's Facebook and Instagram Reels videos, including viewability and invalid traffic measurement.

IAS provides in-depth and enriched data with the promise that ads will be seen by real people in safe and suitable environments, promoting 'trust and transparency in digital media quality'.

The latest move builds on a partnership that began in 2016, with IAS already measuring the same metrics for other Facebook and Instagram traffic. Chief Commercial Officer Yannis Dosios (pictured) comments: 'Facebook and Instagram Reels are enormously popular with advertisers, and based on the success of the existing partnership between Meta and IAS, we are pleased to broaden our work together and provide this deeper level of transparency for Reels ads'.

Web site: www.integralads.com .