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Methods Expert Joins SKOPOS
European online panel specialist SKOPOS has hired methods and stats expert Dr. Olaf Wenzel, previously with German agency Psyma, to work on more complex research designs and conduct advanced analyses.
Dr Wenzel is a postgraduate in advanced research methods and analysis, and as Head of Research Methods and Analysis will focus on studies involving techniques such as applied market / customer segmentation, advanced conjoint / trade-off (online and offline) and deductive relational analyses (e.g. CHAID). He will work for both the SKOPOS UK (London) and SKOPOS Germany (Cologne) offices.
According to UK MD Darren Noyce, Dr. Wenzel is considered 'one of the top 3 statistics and multi-variate experts in Germany, and having this available across the SKOPOS company can only be good for our clients'.
SKOPOS' web site is at www.skopos.info
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