Toluna Start Adds Automated MaxDiff Solutions

Insights tech and panel provider Toluna has added four standalone MaxDiff solutions to its end-to-end platform, Toluna Start, allowing clients to integrate a MaxDiff question into their surveys and quickly identify which names, taglines, claims and varieties matter most to their target audiences.

Toluna Start gives clients access to the firm's panel of more than 30 million members, to uncover and share real-time insights and better understand the consumer journey. The four new solutions, which can be integrated into other surveys, include MaxDiff Claims, to help identify the most and least 'believable' product or service claims, and capture attention with messaging. MaxDiff Varieties helps uncover unbiased preferences from varieties, flavors or features to align offerings with consumer desires; MaxDiff Names helps users select the best brand names to capture attention; and MaxDiff Taglines supports the development of phrases through which to drive brand loyalty and boost market presence.

Clients can conduct trade-off exercise containing up to 40 different items, with results containing difference scoring and color-coded summary tables which provide rankings among consumers. Toluna says programming is simple with pre-populated questions, and the ability to customize certain elements. Quick results and reporting help users identify 'clear winners and losers' through which to make better business decisions.

CEO Frédéric-Charles Petit (pictured) comments: 'The addition of automated MaxDiff solutions on the Toluna Start platform will provide our clients with another method to obtain quick, clear answers to their business questions across new product development, communications testing, and market understanding'.

Web site: www.tolunacorporate.com .