Long-time Kantar Exec Named Freemavens co-MD

In London, marketing group MSQ has appointed long-time Kantar exec Eleanor Lloyd-Malcolm as co-Managing Director of its data-driven consultancy, Freemavens.

Recently acquired MSQ comprises a group of ten agencies including London and China-based insights and analytics growth consultancy Freemavens - acquired in 2017 by Be Heard Group, which was in turn acquired by MSQ last year. Lloyd-Malcolm (pictured) joins from WPP's brand and customer experience agency VMLY&R, where she most recently served as Consulting Partner, Global Growth Strategy Lead. Before this she spent more than thirteen years at Kantar, latterly as Partner and Head of Brand, EMEA, before which she worked for Kantar Consulting as Senior Director & Head of Brand; and was Cultural Insight Research Manager at sister Kantar firm Oracle Added Value.

In her new role, Lloyd-Malcolm will work alongside Freemavens' existing MD Lucy Thompson to further grow the agency. MSQ's Executive Board Director Bart Michels comments: 'We're delighted that Eleanor is joining Freemavens and MSQ. Eleanor will add her impressive experience, expertise, energy and leadership to the excellent Freemavens team, and will form a formidable partnership with Lucy Thompson as co-Managing Director'.

Web sites: www.msqpartners.com and www.freemavens.com .