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Millward Brown To Monitor Polish Radio
The Joint Industry Committee of Polish radio stations (JIC) has selected Millward Brown as its provider of audience research for 2005 and 2006. The contract is worth almost $1.5m and the survey will have the second biggest sample in Europe - 92,000 respondents annually.
Data collection will be by CATI, with the main study supported by a bi-annual Diary Panel. MB Poland will use analytical software developed in-house to present data to clients including radio stations, advertising agencies and media companies, and to allow them to conduct reach and frequency analysis.
Millward Brown is online at www.millwardbrown.com
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