Partnership for ViewersLogic and Ebiquity

In the UK, consumer behaviour data company ViewersLogic is partnering with media investment analysis specialist Ebiquity, integrating the data from its Single-Source Data Panel (SSD Panel) with Ebiquity's media optimisation platform.

ViewersLogic's SSD Panel cross-media platform measures individuals' media consumption, online and off-line purchases, and location data, over time, following TV and online advertising exposure. This allows advertisers to link metrics such as sales, footfall, app downloads and web site visits with campaigns to gauge their impact. The firm hired Shahnawaz Ahmad in March to oversee the new panel's growth and operations.

According to Nic Pietersma, Group Director Analytics at Ebiquity, the ViewersLogic data 'forms a bridge' between Ebiquity's two main offerings, 'the media analysis and the return on investment'. Ronny Golan (pictured), CEO & co-founder of ViewersLogic, says the deal is 'a fantastic opportunity to showcase the strength of single-source data to Ebiquity's UK-based clients'. He adds: 'Now brands can measure the impact of their TV campaign on the metrics that matter most to them and can do so in-flight rather than having to wait for post-mortem campaign analysis'.

Web sites: www.viewerslogic.com and www.ebiquity.com .