Cannabis Data Firm Fyllo Promotes CCO to President

In the US, cannabis industry contextual targeting specialist Fyllo has promoted Chief Commercial Officer (CCO) Jeff Ragovin to the role of company President.

Fyllo provides a data marketplace through which clients can identify and engage with attributes from purchase data for more than 65 million cannabis and CBD consumers, using segments built with advanced semantics. In addition, clients can use words, phrases or URLs to reach audiences, and deliver ads based on content meaning and relevance.

Ragovin (pictured) joined in 2020, and during his time as CCO has worked with CEO Chad Bronstein to secure deals, attract investors and drive client growth. He previously co-founded data-led performance marketing agency Buddy Media, acquired by Salesforce in 2012 for $745m.

As President of Fyllo, Ragovin will continue to deliver advanced data and media solutions for brands and regulated industries, overseeing the expansion of the firm's solution. Bronstein comments: 'Jeff is perfectly positioned for this new role, as he's already been leading our revenue growth in the US and overseas. His appointment as President represents the natural evolution of the company as we continue to grow the business and address new markets and opportunities'.

Web site: www.hellofyllo.com .