Rhetorik Gets Funds to Expand Data Platform Neuron360

UK-based B2B market intelligence company Rhetorik has completed a round of debt funding worth $CAN 5.5m, to drive the expansion of its recently launched AI-enhanced data platform, Neuron360.

Rhetorik offers global data, data hygiene and analytics solutions to enterprises, along with datasets of global contacts, across multiple channels. The firm is headquartered in Wokingham, UK, with a platform engineering and data science hub in Quebec City, Canada plus a commercial location in Los Angeles.

The financing was led by BDC Capital, which committed C$4 million, and further supported by C$1.5 million from other investors including existing shareholders. Rhetorik says the funding 'underlines the potential' of Neuron360, which launched in June and brings together 200m company profiles, 800m professional people profiles and 100m verified contact records to help user enterprises with marketing and talent sourcing. Features include skills-based audience identification, which targets high propensity data subjects by scoring their receptivity to specific product or career offerings.

CEO Meredith Amdur (pictured) comments: 'We are elated to secure the long-term support of BDC, Canada's bank for entrepreneurs. This funding round validates our vision of creating the most comprehensive integrated B2B global data set, of people, companies and technologies, for both analytics and campaign execution on an international scale. With the backing of our investors, we are primed to push the boundaries of B2B data intelligence and predictive insights with our people-centric AI engine that can surface, score and prioritize leads and accounts'.

Web site: www.rhetorik.com .