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Conference to Rethink Client Relations
Agency researchers need a radical re-think of their approach to client relationships to improve levels of customer satisfaction and retention, according to new research by niche UK consultancy, Lighthouse Global Ltd. A paper detailing results will form part of the second day of the BMRA's forthcoming annual conference.
Lighthouse's Ben Kent will argue that consultants need to adopt 'softer', better interpersonal skills and ensure that stakeholders are kept informed at all stages of the decision-making process.
The second day will focus on different aspects of the agency-client relationship and pose questions such as 'how do research agencies deliver ever more creative solutions?', 'is working with a range of agencies better value or a drain on resources?' and 'does a conventional approach to market research work any more?' The first day brings together the Chairmen of six prominent UK industry bodies to discuss a range of issues likely to have an impact on the industry in future years.
Conference Chairman Peter Hodgson says one of the guiding principles I organising this first Brighton conference has been to keep down the cost of attendance - registration costs only £140 compared with £600+ for other conferences. The first day of the event is being sponsored by CfMC Europe, with the second day sponsored by Sample Answers.
The conference, entitled 'Research Directions 2004' is being held on 17-18 November 2004 at The Thistle Hotel in Brighton, with the 'Research Leaders' Summit' kicking off at 2pm on Wednesday 17th. The BMRA web site, include details of how to register for the last places available, is at www.bmra.org.uk
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