DV to Buy Digital Campaign Optimization Firm Scibids

In the US, digital media measurement software and analytics firm DoubleVerify (DV) has agreed to acquire AI-powered digital campaign optimization specialist Scibids Technology, in a cash and stock transaction valued at $125m.

Scibids builds AI that automates and optimizes an advertiser's programmatic buying of digital ad campaigns. Using DSP impression level data feeds (including price), first-party data, and measurement data provided by the brands or their agencies, the firm's AI dynamically generates custom bidding algorithms for clients aligned with the advertiser's KPIs and desired outcomes.

The buy will see DV's impression-level data combined with Scibids' AI technology to create a 'first-of-its-kind' joint offering spanning the media transaction end-to-end, from activation to measurement; and provide advertisers with real-time campaign optimization, without the use of third-party cookies.

Mark Zagorski, DoubleVerify CEO, says the acquisition lets DV 'redefine' the verification space and offer a continuous feedback loop between activation, measurement and optimization - powered by AI technology and the 'most trusted impression-level media quality and verification data in the space'. Rémi Lemonnier (pictured), CEO and co-founder of Scibids, adds: 'This partnership will amplify the capabilities of our customizable AI technology and expand its impact across the digital advertising ecosystem to strengthen the open web. We look forward to working with the entire DV team to deliver new opportunities and maximize campaign outcomes for our global advertisers and partners'.

Web sites: www.doubleverify.com and www.scibids.com .