Senior Appointments and AI Expansion for STRAT7

Insight and analytics group STRAT7 has announced new investment to further integrate generative AI into processes, solutions and platforms across the group. The business has also announced several senior appointments to roll out its expanded AI roadmap.

STRAT7 was founded in 2019 by insight and analytics agencies ResearchBods and Bonamy Finch, together with start-up LiFE. The firm's strat7.ai business promises to deliver structured analysis from unstructured data sources at scale. Matilda Andersson, Group MD of STRAT7 Crowd DNA, and Paul Jackson, MD of STRAT7 Bonamy Finch have been named joint leads of strat7.ai. Andersson is responsible for the AI strategy and offer, while Jackson is tasked with AI best practice and change management, to ensure all internal teams are able to make the most of the group's suite of AI tools.

In addition, Sarah Askew, Innovation Director at STRAT7 Researchbods, becomes strat7.ai's Innovation Lead, working closely with engineers and data scientists to identify and manage AI opportunities; supported by AI champions from each STRAT7 agency to help roll-out new processes and solutions. Finally, Hasdeep Sethi, Senior Data Scientist at STRAT7 Bonamy Finch, becomes Data Science Lead, overseeing a team of data scientists to develop proprietary AI models for use by all STRAT7 teams. He will work closely with Andrew Dare (CTO), who will be managing a team of full-stack developers and engineers.

Barrie Brien, CEO of STRAT7, comments: 'Since it was founded two years ago strat7.ai has added more than $1.3m additional incremental value to the group and we expect it to become an ever more important growth driver. Our AI leadership team has big plans with a pipeline of many new products lined up, and the intention to be at the forefront of new technology launches over the coming years. The funding pot we've secured allows us to significantly accelerate those ambitions, including through acquisition.'

Web site: www.strat7.com .