AnalyticsIQ Adds Claritas PRIZM Segmentation Codes

US-based predictive analytics specialist AnalyticsIQ has partnered with consumer segmentation firm Claritas, allowing clients to use the latter's PRIZM Premier segmentation codes combined with people-based marketing data, to conduct personalized marcoms programs.

Claritas' PRIZM Premier provides insights into every household in the US, including demographics, lifestyle, media preferences, shopping behavior and technology usage. AnalyticsIQ combines cognitive psychology with data science in order to help B2C and B2B organizations understand who people are, what they do, and why they make decisions - regardless of whether they are at home as consumers or at work as professionals.

Jay Stockwell, Chief Revenue Officer at Claritas, says providing PRIZM Premier in conjunction with AnalyticsIQ's predictive people-based data will help marketers improve ROI by unlocking rich segment personas and actioning on them with quality data. Anna Brantley, Chief Revenue Officer at AnalyticsIQ, adds: 'Both our organizations share a common goal of driving marketing ROI for brands and agencies, and this partnership will further that mission'.

Web sites: www.analytics-iq.com and www.claritas.com .