Potentia Hires Former Savanta Exec Liz Dunford

In the UK, digital market research agency Potentia Insight has appointed former Savanta exec Liz Dunford as a Director.

Launched in February by former directors of BDRC-owned Alligator Digital Suzy Hassan and Colin Clifford, Potentia offers a range of digital solutions including customer surveys, online panels and communities. Last month, the company acquired boutique analytics specialist SigDiff, to enhance its data science capabilities and increase its capacity to fulfil upcoming data analytics projects.

Dunford (pictured) joins from Next15's data, MR and advisory company Savanta, where she latterly served as VP, Client Development, having joined Next15's data collection agency VIGA (now part of Savanta) in 2018 as Senior Account Director. Prior to this she spent more than six years at Toluna, after beginning her career at Haymarket Media Group.

Commenting on the appointment, Hassan said: 'Liz's exceptional expertise and proven track record in market research make her an invaluable asset to our organisation, where she will play a key role in our continued growth. We look forward to the positive impact she will bring to our team and the exciting journey ahead'.

Web site: www.potentia-insight.co.uk .