Julian Adams Launches De Novo Research

In the UK, long-time Illuminas exec Julian Adams has launched an agency called De Novo Research, which will aim to 'understand people through the summation of their experiences'.

Adams (pictured) most recently served as Head of Research at London-based insights agency Motif, which specialises in understanding how businesses can commercialise loyalty across all industry sectors. Before this he spent more than twenty years at global research consultancy Illuminas, including time in the group's Quantyc Data Services business. He is also an Associate Lecturer at the University for the Creative Arts, teaching non-verbal communication and commercial MR skills.

Adams says De Novo Research will focus on exploring the social context of experience and defining identity through people's histories, values, beliefs, dreams and fears. To achieve this, the company draws on classic market research methodologies as well as 'adjacent' skills such as non-verbal communication, system analysis and environment psychology.

'I'm very excited to be launching De Novo Research,' Adams adds, 'at a time when brands are increasingly looking to gain a deeper and more nuanced understanding of their customers'.

Web site: www.denovoresearch.co.uk .