Customer Data Platform Simon Data Raises $54m

NYC-based Simon Data has raised $54m in a Series D round of funding, which it will use for further product development - specifically connected apps with other cloud data warehouses - and to provide customers with a fully-connected CDP.

Founded in 2014 by Jason Davis, Josh Neckes and Matt Walker, the firm has developed a CDP built on data cloud Snowflake, to help users connect with consumers. The funding round follows the firm's launch of a Connected Segmentation tool, built to serve the needs of data teams, while enabling non-technical marketers to build customer segments directly within Snowflake, without writing any SQL.

New funding was led by Macquarie Capital, with participation from several existing investors, including Polaris, .406 and F-Prime. Davis (pictured) comments: 'We're seeing a fundamental shift in the CDP space - pitting packaged solutions that exist independently of enterprise cloud data warehouses against composable solutions that are purpose-built to unlock its potential. With this investment, we are furthering our commitment to solving the data and marketing divide, and cementing our position as leaders in modern, warehouse-native customer data activation and personalization'.

Web site: www.simondata.com .