Leger Divides Canada Territory into Three

Canadian polling, MR and strategy firm Leger has created three new geographical divisions: Western, Central and Eastern Canada.

The Western Canada division will combine the company's offices in Vancouver, Edmonton and Calgary under the leadership of EVP Steve Mossop; the Central Canada division will combine the Toronto and Winnipeg offices under EVP Andrew Enns and EVP Consumer Insights Ian Large; and the Eastern Canada Division will combine the Montreal and Quebec City offices under EVP Christian Bourque and VP Quebec Cyntia Darisse. Leger's US office will continue to be led by EVPs Pat DePietto and Alicia Ierardi.

Commenting on the news, company President Jean-Marc Léger said: 'I am pleased to appoint Steve Mossop, Andrew Enns, Ian Large, Christian Bourque, and Cyntia Darisse as our research leaders in Canada. Their extensive leadership experience, combined with their deep knowledge of their respective regional markets, will ensure our clients continue to receive the excellent service and impactful insights they need to make better business decisions.'

Web site: www.leger360.com .