Discuss Tie-In Enhances Alida Video Feedback Offer

CX and insights firm Alida and insights platform Discuss have deepened their partnership to extend the former's qualitative research solutions, adding Discuss's moderator capabilities to Alida's managed service offering in its Video Discussions product.

Alida's video feedback solution currently offers access to qualitative experts to manage full-service platform setup, logistical execution, program design, moderation and analysis. The firm's say the new arrangement will add more options for 'true end-to-end support, making CX research effortless and more effective'.

The Video Discussions solution allows clients to conduct virtual focus groups and in-depth interviews with customers, aided by generative AI tech and tapping deeply profiled and opted-in community members. Alida CEO Ross Wainwright (pictured) comments: 'By deepening our relationship with Discuss and integrating their advanced moderator capabilities to our extensive qualitative offerings, brands have the power to scale faster, gather richer insights, all while saving time and money. This latest enhancement to our Video Discussions product serves as a testament to our unwavering commitment to innovation and customer-centricity, empowering businesses to excel in an ever-evolving market'.

Discuss CEO Simon Glass adds 'With smart qualitative research tools, organizations can gather richer data and forge genuine relationships with customers. This approach is what ultimately gives way to exceptional customer experiences and drives impactful business decisions'.

Web sites: www.alida.com and www.discuss.io .