Macy's Names Chief Customer and Digital Officer

In New York, luxury brand retailer Macy's Inc. has appointed long-time McKinsey exec Massimo (Max) Magni as Chief Customer and Digital Officer, to focus on data-driven initiatives across the company's eCommerce, mobile apps, loyalty, and more.

Macy's brick-and-mortar stores include Macy's, Bloomingdale's and Bluemercury, and the company also operates an eCommerce business nationwide. Magni (pictured) joins after more than twenty years at management consultancy McKinsey & Co, where he latterly served as Senior Partner, co-leading the NeXT Commerce division, which helps clients deliver a personalized experience that's tailored across all channels. In addition, he co-founded a cross-sector initiative to enhance the firm's eCommerce capabilities.

Earlier, he ran McKinsey's Consumer Growth practice, leading a team of more than 60 partners globally, and he developed a consumer-centric, analytics-driven approach to increase top-line revenues for CPGs. Also, between 2010 and 2014, Magni led the company's Packaged Goods practice for Asia.

In his new role, Magni will guide the strategic long-term vision and growth of Macy's, Inc.'s digital business, based on customer-centric strategies that use data and analytics to enhance the consumer journey. Tony Spring, President and CEO-elect, comments: 'Max brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimization, eCommerce and digital analytics transformation makes him a great fit for the organization.'

Web site: www.macysinc.com .