AppsFlyer Adds Dynamic Querying to Data Clean Room

Mobile app measurement and attribution platform AppsFlyer is launching new features allowing marketers and users, with or without SQL expertise, to query data in its Clean Room.

AppsFlyer offers measurement, analytics, fraud protection and engagement technologies to help clients to build customer relationships at the same time as improving privacy. Its Data Clean Room provides app developers with insights based on their first-party data, attributed marketing data, in-app events and third-party data, in a privacy safe environment.

The firm's new ChatGPT-powered 'Dynamic Query' eliminates the need for SQL, which the firm says allows for faster and easier adoption of Data Clean Rooms as a business intelligence tool. Marketing teams can query data and ask business questions directly, without the need for technical support, providing them with a multi-channel view to measure and optimize marketing activity.

AppsFlyer GM of Privacy Cloud Edik Mitelman (pictured) comments: 'With AppsFlyer's Dynamic Query Engine, we aim to empower marketers and their counterparts by bringing logic to their data and give them a powerful, user-friendly tool to access marketing data. By removing the reliance on SQL experts and enabling marketers to query data in a conversational manner, we are eliminating barriers and accelerating the adoption of data clean room technology'.

Web site: www.appsflyer.com .