Spotify Data Scientist Gibs to Advise Veritonic

New York-based audio analytics and research platform Veritonic has agreed a strategic partnership with Jon Gibs, former Global Director and Principal Data Scientist at Spotify, who will now serve as a strategic advisor to the company.

The firm helps marketers optimize their use of sound in podcasts, streaming radio and 'sonic branding', with a platform allowing measurement of ads on media including podcast, streaming and radio, as well as competitor comparisons. In June it launched a new feature for its audio attribution solution, measuring the impact of traffic originating from YouTube, as well as podcast and streaming audio channels.

Gibs (pictured) will provide strategic guidance on the platform's capabilities, advancements and integrations for audio research, creative testing and attribution measurement. Veritonic says the agreement will 'bolster its position as the go-to platform for unrivaled audio analytics and innovative research solutions'.

CEO and founder Scott Simonelli says the platform is at 'a critical inflection point in terms of innovation and utilization'. He adds: 'With his exceptional wealth of audio and data expertise, Jon will undoubtedly be a huge asset in refining our roadmap and fortifying the data-driven excellence that our platform provides leading brands, agencies, and publishers around the world'.

The firm is online at www.veritonic.com .