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TNS Launches Motivational Research System
TNS has launched NeedScope System(tm), a new motivational research system which combines features of its global solution with the former NFO's Impsys. TNS now owns 75% of the new NeedScope system, whilst the founders, NeedScope International, will retain a 25% share.
The NeedScope System aims to fill a gap in the fast growing area of motivational research, helping clients build and manage brand and product portfolios through a better understanding of consumer needs and perceptions, from functional to social and emotive.
'Marketing and brand gurus are advising marketers to seriously consider the strong influence emotions have on purchase decisions' according to Amaury de Condé, MD of the portfolio of Business Solutions at TNS. 'They state that 95% of our purchase decision making takes place in the subconscious mind. TNS' new NeedScope System offers the only projective research system worldwide with a validated framework to understand what really drives consumers'.
TNS is online at www.tns-global.com
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