Household Data Firm Digiseg Names New CTO

Household demographic data provider Digiseg has appointed former Zendesk exec Kasper Sørensen as Chief Technology Officer, to help the firm advance its audience solution. He is based in Copenhagen.

Digiseg maps digital advertising to household characteristics, and its cookie and tracking free technology can be used across all devices, media types and operating systems to target advertising and measure audiences for both campaigns and web sites. Sørensen (pictured) previously spent more than three years at customer experience (CX) specialist Zendesk, where he latterly served as Group Product Manager, Help Center CX, leading the CX Product team. Prior to this, he worked for CX specialist Quadient as Software Architect / Product Manager; and customer data provider Human Inference (Human Inference and Satori Software later merged to become Quadient) as Product Manager.

Søren Dinesen, co-founder and CEO, comments on the appointment: 'CTO is a key role for Digiseg, and Kasper's experience and leadership in product and technology will ensure that we continue to lead in providing innovative post-cookie audience data solutions. His leadership will be vital in accelerating our growth and improving our product.'

Web site: www.digiseg.io .