Shapiro+Raj Names Strategy and Research Excellence Leader

Brand and marketing insights company Shapiro+Raj has promoted Chelsey Merker to the role of Senior Vice President, leading the company's Strategy and Research Excellence teams.

Headquartered in Chicago, with additional offices in New York and Pune, India, Shapiro+Raj was formed in 2014 when business transformation specialist Zain Raj acquired a majority interest in independent MR firm Shapiro. The firm has integrated behavioral science principles with behavioral economic capabilities and says it has 'battle-tested' brand marketing experience to connect the dots between what consumers think, feel, say and do.

Merker (pictured) joined in late 2021 as VP, Strategy. Before this, she worked for digital marketing agency Brado as Associate VP, Strategy; Kantar Millward Brown as Senior Business Analyst; and she spent five years at Maritz Research, latterly as Research Manager.

In her new role, as a member of the company's senior leadership team, Merker is tasked with developing a strategy, facilitation and activation discipline. Raj comments: 'As we continue to help our clients shape, not just respond to the future, Chelsey's promotion and increased responsibilities, is a natural progression. Her relentless commitment to excellence and her ability to translate data into insights that inspire powerful ideas is core to our consultancy platform.'

Web site: www.shapiroraj.com .