MMR Research Hires Sensory Director for Asia

In Singapore, sensory research specialist MMR has appointed former Reckitt Benckiser and Givaudan insights professional Wanni Xu Sensory Director in its Asian division.

Xu (pictured) brings more than twenty years of experience in relevant sectors, including time as the Global Sensory & Consumer Science Manager at Reckitt Benckiser, managing sensory and consumer studies for categories including homecare and food. Earlier she was Sensory & Consumer Insights (SCI) Scientist at Firmenich Asia and Consumer and Sensory Insights (CSI) Project Manager at Givaudan Asia.

MMR says the hire underlines its commitment to enhancing its sensory research offerings, with Xu's combination of sensory and consumer insights experience boosting the expansion of its panel capabilities and driving the establishment of a Center of Excellence in Sensory practices within MMR Asia and globally.

MMR's Sensory Experience Director Phiala Mehring comments: 'We are thrilled to welcome Wanni Xu to MMR Research. Her extensive experience, passion for sensory science, and dedication to collaboration align perfectly with our values and goals. We look forward to the innovation and growth she will bring to our sensory team'.

The firm is online at www.mmr-research.com .