Former Walnut Execs Launch New Agency 'Disrupt Insight'

In the UK, former Walnut Unlimited execs Chris Bland and Matt Rice-Haynes have set up a new agency called Disrupt Insight, offering a range of solutions focussed on customer experience (CX), brand strategy, and innovation.

Bland was previously MD of Walnut Unlimited, having joined the group in 2017 as Research Director, after a career which included roles at TNS, Future Thinking, Basis Research and The Source Insight. Rice-Haynes was previously Strategic Development Director at Walnut Unlimited, before which, he held senior positions at Future Thinking, and GfK. During their time at Disrupt Insight, Bland and Rice-Haynes' will develop clients and shape new solutions based on combining quant, qual, behavioural science, neuroscience and data science approaches.

Their new agency focuses on making the most of research data, combining the latest research approaches and technology platforms, and providing clients with insights and strategic guidance based on best practice CX, comms and behavioural change. The firm already has a team in place to deliver project management, data services and analytics.

Bland says the pair is 'thrilled' to be launching a new agency which brings the team's mix of expertise and disruptive thinking to life. Rice-Haynes adds: 'We have never shied away from thinking differently when approaching client challenges and that's brought remarkable success over the years. Setting up this agency allows us to continue to deliver great insights at the top level, give our clients the level of service they deserve, and have some fun along the way.'

Web site: www.disrupt-insight.co.uk .