Insights-Based Consultancy SKIM Expands to Paris

Insights-based consulting firm SKIM has opened an office in Paris, France - its fourth location in Europe and tenth worldwide.

SKIM offers a combination of choice-modelling and expertise in decision-making behaviour, to help clients with their marketing challenges. Based in the heart of Paris, the new location will provide local, dedicated, in-language and - if needed - client-side support. The office will combine SKIM's international expertise with immersion in local culture, to help clients understand consumer behaviour, preferences and trends in the local market.

The French team comprises Christopher Sabarre as a Director and Hélène Nowoczyn as Associate Director. Sabarre has worked client-side at KFC and Trainline, as a consultant for Revenue Management Solutions Paris; and also has agency experience from Nielsen BASES. Nowoczyn specializes in communications and forecasting. SKIM client partnerships for EMEA are currently led by Joyce van Heeswijk.

EMEA Managing Director Sander Noorman comments: 'In the past several years, we've seen a rise in demand for SKIM's expertise coming from companies based in France. Because of this ... setting up the Paris office was a natural next step for us in our global client partnerships strategy'.

Web site: www.skimgroup.com .