Krea Launches Agile Research Platform 'Kyte'

Indian healthcare and medical fieldwork specialist Krea eKnowledge has launched an agile research offering called 'Kyte', promising rapid turnaround research services to pharmaceutical, life sciences and health-tech companies.

Kyte's '5-50-5' model makes use of online and direct messaging surveys and a prevalidated bank of more than 77,000 healthcare professionals, to get responses to 5 critical questions from 50 professionals and report back in under 5 days. The service includes infographic reports and has already covered topics such as usage trends of diabetic socks, insulin pens, awareness of preventive cancer vaccines and oncologist learning trends.

Krea is a member of the GlobalNR consortium, which links research companies in 20 locations worldwide; and is a recipient of the most Inclusive Organization award from The Market Research Society of India for skilling and employing people with disabilities.

Chief Revenue Officer Sridhar Mani (pictured) says of the latest launch: 'Kyte brings speed, flexibility and optimal ROI to research buyers, enabling them make informed decisions much faster'.

The new service can be found online at www.justkyte.com , and Krea's home page at www.krea.in .