MMR Names Dan Jenkins Agile Research Head

In the UK, consumer and sensory research agency MMR Research has appointed Dan Jenkins as Head of Agile Research, tasked with integrating new technology, including Generative AI, into the company's practices.

MMR applies research tools - many tailored to suit individual client needs - to amplify brand messaging, creating greater impact in store and more engaging experiences for consumers. In addition to its offices in the UK, the firm operates in the USA, China, Brazil, Singapore, India, Thailand, Colombia, South Africa, and the Netherlands.

Jenkins (pictured) joins from video data analytics specialist Lifestream (previously known as Big Sofa), where he latterly served as Senior Client Director. Prior to this, he worked for Kantar - most recently as Client Director, Innovation, before which, he was Director, Global Offer Capability, and Development Manager, Connected Solutions, leading the development of automated concept testing solutions.

Jenkins says that the 'new standard' of agile practice must be 'better, faster, cheaper', as clients demand more than just speed and efficiency and want to unlock a deeper understanding of their consumers. CEO Matthew Lintern adds: 'Dan's role as Head of Agile Research cements our commitment to staying at the forefront of industry innovation. With Dan leading the charge, we are well positioned to deliver show-stopping results for our clients, helping them create bolder and more memorable product experiences.'

Web site: www.mmr-research.com .