ViewersLogic Adds iOS Users to Single-Source Data Panel

Consumer behaviour specialist ViewersLogic has launched its Single-Source Panel app on iOS. The panel was previously only available for Android users, and the firm says the expansion makes the panel more representative of the UK population.

ViewersLogic passively measures consumer behaviour from media consumption to purchase, across TV, online and the real-world, enabling marketers to draw a direct line between media spend and consumers' actions. The expansion of its panel means that panellists who use iOS can now earn points that can be converted into Amazon gift cards, and enter £1,000 prize draws, in exchange for sharing anonymised data related to their media consumption, online and offline purchases, and location.

Oren Poleg (pictured), co-founder and CTO, comments: 'Launching on iPhone is extremely complex and an exciting milestone. We can already see how this wave of new panellists enhances our media planning suite. The new iOS app will make our sample even more representative of the UK population, boosting the accuracy and applicability of our insights.'

Web site: www.viewerslogic.com .