Ipsos India Names Brand Health and Creative Leader

Ipsos India has appointed Shalini Sinha to lead two of its verticals: Brand Health Tracking (BHT) and Creative Excellence (CRE). She reports to Amit Adarkar, CEO, Ipsos India

Sinha (pictured) joins from Creativeland Asia, where she served as CEO Consumer Intelligence Unit and Director. Prior to this she spent seven years at Kantar, latterly as Executive Director; and she worked for IMRB International as Group Business Director.

In her new role, as Group Service Line Leader, Brand Health Tracking & Creative Excellence, Sinha will help drive the business in the areas of brand and communications for clients across India. Adarkar comments: 'Brand health tracking and creative excellence have both undergone a major renaissance at Ipsos, with new thinking of brand success framework and its key three pillars of expectations, context and empathy. Sinha, with her domain expertise and experience, will further reinforce Ipsos's position in brand and communication in India'.

Web site: www.ipsos.com .