Growth Capital for Customer Data Platform Ometria

London and New York-based customer data and experience specialist Ometria has raised £8m in growth capital, for use in further developing the retail-specific AI capabilities of its platform.

Founded in 2013 by Ivan Mazour (pictured), Djalal Lougouev, James Dunford Wood and Alastair James, Ometria has developed a platform to help retail brands drive customer-centred business growth through data-driven experiences at scale. Its Retail Success Model combines four proprietary AI algorithms that analyse a retailer's CRM performance and delivers a bespoke marketing plan for reaching revenue goals. The firm also offers a 'Co-Marketer platform' which automatically creates personalised experiences.

The new investment funding comes from CIBC Innovation Banking, and Mazour (pictured) comments: 'This is a great vote of confidence, and we are very excited to work with CIBC Innovation Banking and use this funding to further accelerate the development of our retail-specific AI Co-Marketer. The capital will also fuel our ongoing North American expansion, which is a huge market that has shown a clear need for our product'.

Web site: www.ometria.com .