Tapestry Adds Sam Elphinstone to Senior Team

In London, custom MR agency Tapestry Research has appointed former Firefish Numbers Lab exec Sam Elphinstone as Research & Strategy Director.

Tapestry offers segmentation, consumer journey analysis, market sizing and proposition testing, campaign contribution, and media and audience research for global media, entertainment and tech companies. In 2021 the business was acquired by Los Angeles-based entertainment MR firm Screen Engine/ASI (SE/ASI).

Elphinstone (pictured) joins after a twenty-year MR sector career. Most recently he was Director of Crowd DNA's Numbers division, prior to which he served as Head of Quant at M&C Saatchi's The Source. Earlier he was Group Head at The Numbers Lab at Firefish, and Research Director at 2CV.

Ian Wright, co-founder and Joint MD, comments: 'We're really excited to be welcoming Sam to the senior leadership team at Tapestry. He has a fantastic track record in delivering exceptional work for clients and for driving innovation in agencies'.

Web site: www.tapestryresearch.com .