Cision Adds Dow Jones Titles to Intelligence Platforms

Consumer and media intelligence specialist Cision has integrated Dow Jones titles - including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily and Dow Jones Newswires - into its intelligence platforms.

Cision says the move will help PRCC clients (Public Relations and Corporate Communications) manage brand reputation, monitor 'business-critical' topics, and extend global comms strategies. The firm will also integrate select content from Dow Jones' business information and research tool Factiva into its platforms, enabling clients to monitor and analyze content from thousands of licensed sources around the globe.

Under the agreement, Cision will be able to partner directly with and sublicense Dow Jones content to other software providers and approved resellers in the PRCC market. Additionally, the two companies will work to align their complementary assets and capabilities to provide value for PRCC customers through a joint roadmap of product innovation and co-creation. Rollouts to broader Cision and Brandwatch portfolios are expected soon.

Cision CEO Cali Tran (pictured) comments: 'Together with Dow Jones, we're excited about the unlimited potential we have to innovate and support industry leaders in the fast-moving world of news and information. The heart of our mission is to empower our customers with a better understanding of their position within the market and to give them the insight they need to shape effective strategies with confidence, ensuring relevance and visibility'.

Web sites: www.cision.com and www.dowjones.com .