New Bus Dev Director for Protobrand

Boston-based MR and behavioral science consultancy Protobrand has appointed Marc Chester as Director of Business Development

Protobrand examines consumer motivations and behavior with a focus on its symbolic, emotional and functional dimensions, to help clients develop and maintain trusted brands.

Chester (pictured) brings fifteen years of MR experience focused on consumer behavior and market dynamics, including work at Euromonitor and Forsta. In his new role he will help drive Protobrand's expansion in the UK, including the development of innovative partnerships.

CEO Pal Marton Afzelius says of the hire: 'We are excited to have Marc join our team, as his network and expertise will undoubtedly fuel Protobrand's progress in the UK market. With his valuable contributions, we are confident in delivering unparalleled results to our clients, propelling them towards sustainable growth and success'.

The firm also has offices in Toronto, Amsterdam and Stockholm and is online at www.protobrand.com .