Swedish Buy for Mystery Shopping Firm Dive

Northern European mystery shopping and customer service improvement specialist Dive has announced the acquisition of Swedish counterpart Custitude, for an undisclosed sum.

Dive has been present in Sweden since last year, when it acquired Nordic Mystery Shopping, and says it wants to strengthen its position and provide comprehensive mystery shopping solutions to businesses there.

Custitude MD Lotta Eriksson (pictured below) will remain in her position, while adding the role of Country Manager for Dive in Sweden as the firms merge under her direction.

Kerli Soosaar (pictured top), CEO of Dive comments: 'We are delighted to welcome Custitude into the Dive family. This collaboration brings together a wealth of expertise, resources, and insights, enabling Dive to deliver unparalleled mystery shopping solutions and services to its growing client base'.

Eriksson says the deal 'opens up exciting possibilities for our clients and employees' and will 'provide businesses in Sweden and beyond with a holistic approach to their multi-country mystery shopping programs'.

Dive has representative offices in eight countries in the region - the Nordics, Baltics and Poland. The firm is part of STATCO, a group of companies operating in the data and research businesses and also including RAIT and Intra.

Web sites: www.statcogroup.com , www.dive-group.com and www.custitude.se .